![]() Meanwhile after last month’s demonstrations, this month Qualcomm is ready to move on to the next phase in what has become their traditional roll-out process for a new SoC: giving the press access to the company’s Mobile Development Platform (MDP) devices. But some of this is clearly driven by Qualcomm’s business needs and the aforementioned effort at Qualcomm to quickly pick themselves up and try again. ![]() If there is any unfortunate aspect to any of this, it’s that while Qualcomm is showing off Snapdragon 820 today, it won’t be ready for the holidays (lining up with what we expect will be the typical spring smartphone refreshes). ![]() Last month the company held their first press demonstration of the SoC, showcasing early demonstrations in action and going into more detail than ever before on their performance and power projections for their next-generation SoC. To that end Qualcomm started talking about Snapdragon 820 early and doing so loudly. With Samsung’s more advanced 14nm FinFET process in hand, a new CPU core, a new GPU, and a number of other advancements, Qualcomm is ready to try again to try to recapture the good old days of 28nm and their Krait CPU architecture. Qualcomm knows all too well what has happened in the past year and the cost to the company that has come from it, so now they need to dust themselves off and try again. Seemingly held back by design matters and a rough 20nm planar manufacturing process – a problem shared by many vendors in the last year – Snapdragon 810 couldn’t make good use of its highly clocked ARM Cortex-A57 cores, and ultimately struggled in the face of SoCs built on better processes such as Samsung’s surprisingly early Exynos 7420.īut the purpose of today’s article isn’t to reminisce about the past, rather it’s to look towards the future. The company remains a leading SoC developer, but Snapdragon 810, the company’s first ARMv8 AArch64-capable SoC, did not live up to expectations. I don’t think there’s any way to sugarcoat this, but 2015 has not been a particularly great year for Qualcomm in the high-end SoC business.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |